MICANVAS 2023 is the annual marketing fest organized by the prestigious Mudra Institute of Communications (MICA) located in Ahmedabad, Gujarat. Celebrating its 22nd edition, MICANVAS stands as MICA’s flagship marketing event, attracting students, industry professionals, and thought leaders from across India. Over the years, it has earned a reputation as one of the largest and most prestigious marketing conferences in the country, offering a platform for discussions, debates, workshops, and competitions focused on emerging trends in marketing, advertising, media, and related fields. MICANVAS 2023’s primary objectives include nurturing innovative ideas, fostering collaboration, and recognizing outstanding work by students and professionals in the marketing domain.
Theme – ‘Think Beyond Boxes, Redefine Horizons’
The theme for MICANVAS 2023 is ‘Think Beyond Boxes, Redefine Horizons’. In the ever-changing business landscape, marketing strategies need to evolve continuously, thinking outside conventional boundaries. This theme encourages participants to challenge preconceived notions, think disruptively, and envision new possibilities. It aims to inspire creative and impactful solutions by removing limiting mental models. In today’s VUCA (Volatile, Uncertain, Complex, Ambiguous) world, marketers must think on their feet, adapt nimbly to change, and rewrite the rules of engagement. MICANVAS 2023 provides a platform to do just that – reimagine marketing approaches, explore uncharted territories, and help shape the future of the industry.
Key Events at MICANVAS 2023
MICANVAS 2023 will span three exciting days from February 3-5, 2023, featuring a variety of engaging events and activities, including:
Plenary Sessions
Renowned speakers and thought leaders from diverse fields will deliver special addresses on emerging trends and opportunities in marketing.
Workshops
Hands-on sessions on the latest tools, techniques, and case studies led by subject matter experts. Topics include social media marketing, content strategy, design thinking, and more.
Panel Discussions
Interactive panel discussions bringing together top executives to discuss disruptive ideas and debate industry challenges.
Brand Battles
Team competitions where participants analyze real brands and devise innovative marketing strategies to solve business problems.
Ad Mad
A creative advertising competition where teams conceptualize and produce TVCs, print ads, digital campaigns, and more for given brands/products.
Media Mania
A media planning and buying simulation exercise testing participants’ acumen in the dynamic media landscape.
Markathon
An engaging business quiz testing marketing knowledge and problem-solving abilities of participants.
Idea Labs
An opportunity for participants to work on live projects, solve real business cases, and present solutions to expert panels.
Cultural Events
Talent shows, performances, and activities aimed at fostering camaraderie in a fun environment.
Participation Opportunities
MICANVAS 2023 offers extensive opportunities for students, professionals, and companies to participate in various capacities:
Delegates
Students from B-schools, engineering, and arts colleges can register as delegates to attend all events, workshops, and gain invaluable learning and networking opportunities.
Professionals
Working executives can attend as delegates or speakers/judges to stay updated on emerging trends and scout talent.
Exhibitors
Companies can set up stalls to promote their brands, products, services, and recruit top talent.
Sponsors
Various sponsorship packages are available for companies seeking high visibility and engagement with target audiences.
Speakers
Renowned experts are invited to share insights through special addresses, panel discussions, and interactive sessions.
Judges
Industry veterans evaluate competition entries and projects to recognize outstanding work.
Volunteers
Students can gain experience by assisting in the smooth conduct of the fest across various roles.
Prizes and Recognition
MICANVAS 2023 aims to reward excellence through various prizes and accolades. Winners of competitions like Brand Battles, Ad Mad, and Media Mania will receive cash prizes and trophies. Outstanding projects and ideas presented at events like Idea Labs will also be recognized. Individual prizes are offered for the best delegate, most promising marketing talent, and top performers in activities like Markathon. Participation certificates are provided to all attendees. Winning teams and individuals will gain invaluable industry exposure and opportunities through MICANVAS.
In its 22nd edition, MICANVAS 2023 promises to be bigger, bolder, and more impactful than ever. As one of the largest marketing conferences in the country, it brings together the best minds in the industry to foster disruptive thinking. The fest provides a launch pad for innovative ideas, helps shape future marketers, and recognizes outstanding work and talent. It aims to push boundaries and help participants redefine horizons through new perspectives and collaborative learning. Don’t miss the opportunity to be a part of this dynamic and transformative marketing fest!